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My Life and Values

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I'm honoured to be acclaimed as a highly respected international sports federation leader, widely-connected throughout the Olympic Movement and sports community, with an extensive global network at the highest levels across these communities.
Frequently invited to speak at major international sports conferences with strong links across all sectors of the sports movement and industry, I enjoy sharing insights with wider society. 
I am an Olympian (OLY), having represented Great Britain at the Calgary 1988 Games in Alpine Skiing, which is a cherished memory and and life-changing experience.

As an Olympian I was inspired to embark on a career in sports administration, initially within the ski industry and media before working for the national and international governing bodies. 
This evolved to my role 10 years later leading the management of the International Ski Federation (FIS) for 22 years, as its Director and Secretary General until 2020. 
Driving the increase for gender equality in the leadership, participation and recognition in international Olympic Sport and is a role model for girls and women striving to achieve their ambitions in sport and society is important to me and I will encourage and support other women's aspirations.

I was born in London, England and have lived in Switzerland for 30 years before returning to the UK in 2024. Married to Jorn, Norwegian, my partner for more than 30 years. The global nature of my career as an athlete and in the sports industry and administration since I was 15 years old has enabled me to study, participate and attend events and meetings in more than 60 countries on five continents. The next chapter in my life and career led to the formation of Sarah Lewis Global Sports Leader, with a focus on global advisory services across international sport.

From childhood, I was a sporty youngster across the widest possible spectrum of sports, and I work out every day for my own personal health and well-being. Once we moved from the mountains to the valley towards the end of the pandemic, I've committed not to use a car in the city, with my bike providing convenient transport along with exercise and respect of the environment. I'm a passionate football supporter and Arsenal season ticket holder for more than 25 years.

Along with governance values including gender equality, safeguarding - everyone has the right to do sport safely and protected; sustainability - we have a duty to preserve the environment. I am also committed to innovation and the use of technology, and I've invested in and support award-winning start-up, OnePlan Events and served as the lead mentor for the first Hype Sports Innovation Global Virtual Accelerator.

Experience and Executive Positions

2022-            Managing Director Sarah Lewis Global Sports Leader GmbH
2021–2022   Chinese Winter Sports Association Senior Strategic Advisor​

2021              Candidate for FIS President (link to the candidacy website)
1998–2020   International Ski Federation (FIS) Secretary General (Director 1998-2000)

1994–1998   International Ski Federation (FIS) Continental Cup Coordinator

​1990–1994   British Ski Federation Alpine Director

​1989–1991   ConsultanSki (own public relations agency)

1981–1989   Apprenticeship / Promotions Manager Kent Schuss Ltd Ski Equipment Importers, London

Professional Appointments and Service

2024-2027    Sport Resolutions International Panel Member
             Vice President of the Sustainable Mountain Alliance

2023-             Loughborough University London Institute for Sport Business Advisory Board Member
2024-             Everything In Sport Conference Advisory Board Member 
2024-             Mentor for the Adidas Breaking Barriers Programme
2024-             Mentor for Switch the Play Women in Sport 
2020-             Advi
sory Board Member of Host City Conference
2023-2024    Judge of the FEVO Sport Industry Awards
2015-2024    Judge of the Leaders in Sport Annual Award

2014–2020    Secretary General of the Association of International Olympic Winter Sports Federation (AIOWF)

2013–2020    Member of the IOC Programme Commission and Coordination Commissions for the Olympic Games and Youth Olympic Games:                                             Lausanne 2020, PyeongChang 2018, Beijing 2022, Gangwon 2024, Milano-Cortina 2026

2002–2020   Founding member of the SportAccord Annual International Federation Convention Steering Committee

2008              Chair of the World Anti-Doping Agency Independent Observers at the Beijing 2008 Summer Games

2004–2005   Member of the London 2012 delegation in Singapore that secured the hosting rights for the London 2012 Olympic Games
2003–2004   Member of the WADA Working Group establishing the inaugural International Standards for Testings

Honours / Awards

2022   Nominated as one of eight in the global iSportConnect Influential Women in Sport

2018    Awarded the Officer of the Order of the British Empire (OBE) for services to international Skiing

2018    Honorary Professor, Beijing Sport University

2006   Femmes en Or (Women of Gold) award

Volunteer positions

2020–2022  British Resident's Association of Switzerland, Council Member

2015–2022   British Ski & Snowboard National Foundation, Board Trustee

1983–1988   England Alpine Junior Ski Squad international manager


2021              Institute of Management Development (IMD) in conjunction with Harvard Business School Major: Inspirational Leadership

1980–1981   Ski Étude (Ski Academy) Moutiers, France

1972–1980   City of London School for Girls


English: mother tongue

French and German: bilingual

Italian: very good

Spanish and Norwegian and other Scandinavian languages: good understanding verbally and in writing (husband is Norwegian)

Conversational openings in a series of additional languages from countries hosting Olympic Winter Games and major event since 1998 including China, Korea, Japan, Sweden, Finland, Russia

Charitable Support

Contributor to Right To Play for 15+ years

Participant and contributor to numerous institutions and events such as Peace & Sport


Honoured to be personally awarded the OBE (Officer of the Most Excellent Order of the British Empire) by Her Majesty Queen Elizabeth the Second at Buckingham Palace in May 2018


At the PyeongChang 2018 Olympic Winter Games with IOC President Thomas Bach (centre), Executives from the Local Organising Committee (left), FIS Vice President Aki Murasato (right) for the dramatic Finals of the Snowboard Halfpipe event. 

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