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  • Sarah Lewis

The Beijing 2022 Legacy to The Olympic House Lausanne.

Updated: Sep 25

The sixth edition of the World Winter Sport Expo (Beijing) 2022 launched September and demonstrated the major impact that the Beijing 2022 Olympic Winter Games which took place only six months earlier is having on the winter sports industry in China. As the country gradually opens up, this winter season will see the positive effects on the participation in snow and ice sports and recreation in China, which was clearly apparent during the excellent attendance at the WWSE (Beijing) 2022 at the magnificent Shougang Olympic Park.

I presented details about the Legacy of the Beijing 2022 Games (my speech and presentation are from 2h:22m to 2h:35m) and look forward to being back at the World Winter Sports Expo (Beijing) in person in the future.

I joined the excellent iSportConnect Masterclass in Lausanne gathered senior commercial, marketing and digital leaders across the IF community and beyond for a debate on how IFs can optimise and grow the next generation of revenue streams, expertly organised by ThinkSport


The day concluded with a very special, spontaneous surprise when I had the honour of signing the Olympians OLY Wall in the centre of the magnificent Olympic House building.

Coming Up to conclude September are the Leaders in Sport Awards where I am a judge in the Purpose Categories: Community, Inclusion, Sustainability. The Shortlists were published last month and the winners are...

All will be revealed on Tuesday 27th September in the evening at the Natural History Museum, London!

The the morning it's down to work at Leaders Week London 2022 for two intensive days of presentations, panels, workshops, masterclasses, and networking.

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